Reclaim and Rewrite: Crafting Positive Messaging to Champion the Promise of Public Education
Why Your Voice Matters Right Now
Public education faces unprecedented attacks, but current advocacy often focuses on what's wrong rather than what's possible. Research shows that engaging, goal-oriented messaging builds more support than defensive responses. We're bringing together advocates to explore how to shift from reactive defense to proactive vision-creating.
What You'll Experience
Join 75 education advocates, civil rights leaders, and student voices from across the country for a strategy session combining research presentations, expert insights, and collaborative dialogue. The session will include presentations on communications messaging research, facilitated discussions with field leaders and students, and opportunities to contribute your perspectives.
What the Virtual Session Covers
This convening explores how research-backed messaging can strengthen advocacy for public education. The agenda includes presentations on communications research from Perception Institute, conversations with field leaders and students, and group discussions about messaging approaches.
Session Components
- Research Presentations — Communications research on messaging strategies for public education advocacy
- Featured Discussions — Conversations with education advocates, civil rights leaders, and student voices
- Group Work — Collaborative discussions about messaging frameworks
- Resource Sharing — Messaging approaches that organizations can adapt
What We'll Work on Together
During the session, we'll develop messaging frameworks grounded in research about what builds support for public education. The goal is to create shared approaches to talking about public education that move beyond defensive responses.
Who's Participating
Education advocates, civil rights attorneys, communications professionals, philanthropic partners, policy experts, and 10 student leaders from across the country will participate in the discussions.
Student participants will include:
![]() | Aubrey Patton"I am a sophomore at Spelman College majoring in Political Science with double minors in Entrepreneurship & Innovation and Management & Organization on the pre-law track. Originally from Nashville, Tennessee, I am passionate about educational equity, particularly through legal advocacy, and aspire to use law and business as tools for systemic change. I am especially committed to bridging access to opportunity for underserved communities through public service, policy reform, and innovation." | ||
Jessica Reclusado"As a Hispanic-Asian first-generation college student, I’m focused on building a financially stable future for myself and my family by pursuing opportunities that education makes possible. Education opens doors to financial stability and personal growth—opportunities that wouldn’t be available to me otherwise. I’m currently studying Data Science, with a strong interest in Cognitive Science and Neuroscience!"
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![]() | Taylor PalmerA 17-year-old senior at Ballard High School, Taylor likes to be creative and run track. | ||
Amaru Landrón“I am 20 years old. I am a creative writer, advocate and musician. I am a student of Digital Media Production at SUNY New Paltz and the president of the New Paltz Culinary Club.” | ![]() | ||