Director, Brand Marketing & Communications – No longer accepting applications
The NCYL Brand Marketing and Communications team is responsible for elevating NCYL’s profile as a nationwide leader in youth rights and our position as a racial justice organization. We deploy a broad range of marketing and communications strategies and tactics to advance the organization’s mission, goals, and objectives, shift the harmful narratives that act as a barrier to systems change, and create a shared understanding about solutions that work for young people.
The Director of Brand Marketing and Communications is responsible for leading and implementing the organization’s marketing and communications efforts, from strategic planning through day-to-day implementation. The Director will solidify and advance the organization’s powerful new brand identity, which was launched in April 2022. This is an excellent opportunity for a creative, mission-driven, marketing and communications leader who is excited about identifying and achieving big audacious goals and playing a key role in establishing and communicating the organization’s identity, strategic direction, and culture. The Director reports to the organization’s Executive Director and serves on the organization’s executive management team.
- Refine and grow the organization’s new brand and inspire staff to maintain an aligned, consistent brand identity, brand voice and brand messaging
- Develop, deploy, and oversee the organization’s brand marketing and communications plan, including setting goals, measurable objectives, strategies and tactics
- Supervise, coach, motivate and cultivate the skills of two Brand Marketing and Communications staff and partner with them to achieve organization-wide and programmatic-specific marketing and communications goals
- Identify when and how communications consultants can refine and amplify our messages and manage consultant contracts
- Establish and manage effective cross-team relationships with organization leadership, program leads, development, and others to identify marketing and communications goals that advance the mission, brand and day-to-day work.
- Pivot and re-prioritize communications resources as needed to support rapid response scenarios
- Provide confident leadership throughout the strategic planning and implementation process
- Develop messaging and talking points for staff that support their programmatic and communications needs
Demonstrate and communicate Brand Marketing and Communications team successes to leadership, staff and the invested NCYL audience
- Demonstrated success in identifying and achieving measurable strategic communications goals that clearly support organizational goals
- Excellent writing and editing skills
- Strong knowledge of media relations, social media, content, SEO/SEM and email marketing strategies
- Experience with advancing coalition and grassroots campaign success
- At least three years of demonstrated success leading a marketing and communications team within a complex organizational structure
- Experience supervising non-entry-level staff
- At least 12 years of experience in marketing and communications
- Passion for growing community power and centering youth through communications strategies and tactics
- Experience leading communications strategies with an equity, diversity and inclusion lens
- Experience working with advocates, attorneys, youth, elected officials, and/or community leaders
- Experience with promoting responsible storytelling - including working sensitively with people who have been impacted by system involvement to share their experiences, asset framing and working with reporters to dismantle harmful existing narratives
Prolonged periods sitting at a desk and working on a computer.
Salary, Benefits & Location
This is a full-time, exempt position. The salary is competitive at $156,944.00 annually. A geographic salary differential may be applied if the candidate resides somewhere other than the Oakland, CA, Los Angeles, CA, or Washington, DC areas.
NCYL provides a robust benefits package, including health, dental, vision, life, generous vacation and sick benefits, flexible spending account, commuter benefits, employer contribution to a retirement plan, and short-term and long-term disability insurance.
Candidates must reside in California, Colorado, Maryland, Virginia, or Washington DC. This position requires the ability to work remotely and requires some travel.
This position is eligible for 100% remote work for 2022. It is possible that in April 2023, NCYL will require people to work in an office, in which case they will need to be in a location where they can commute to the office regularly. We are actively engaging in this conversation as an organization. We understand that the nature of the workplace has changed in general. We don't yet know what remote work will look like in 2023.
How to Apply
No longer accepting applications.
Applicants with lived experience within any of our practice areas, and Black, Indigenous, and other people of color, are strongly encouraged to apply.
It is the policy of NCYL to provide equal employment opportunities to all Applicants (including Employees) regardless of race, ethnicity, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding, national origin, age, abilities/disabilities, neurotypicality, socioeconomic status, veteran status, marital status, prior convictions, or any other protected classifications under federal, state, or local law.
The NCYL Brand Marketing and Communications team is responsible for elevating NCYL’s profile as a nationwide leader in youth rights and our position as a racial justice organization.
Meet the new face of NCYL!
Fresh New Look Speaks to Decades of Centering Youth
NCYL is proud to share the next evolution of our brand, which includes a bold new logo that speaks to the heart of what NCYL has been about for over 50 years: Youth.
Center Youth has always been our North Star – and our new brand finally lets it shine. This simple statement expresses both our call to action to public systems and the promise we’ve made to youth, family and community. It is the core value that drives every part of our work.
Our Future is Bright
Other elements of our brand evolution, including the use of brighter colors, are a reflection of the hope we have for the future. In addition to infusing our brand with the energy and optimism we feel, this color palette has been carefully curated to adhere to accessibility standards.